ATTITUDE: THE WILL OF SUPER ACTION
Behold the final station in the long journey we began of exploring attitude as the main cause of the difference between developing and developed societies. Allow me to introduce this station with a quote from Malcom X, “If you do not stand for something, you will fall for anything.”
Many people begin their lives believing that they stand for something. It may be a belief in ethics, responsibility, respect for the rules and laws, respect for the rights of other citizens, work loving or having the attitude of investment. However; as days, months and years pass by and times get tough, they begin losing grip of what they once stood for. They begin falling for anything. This is a trap that many of us fall prey to every now and then.
The will of super action can be very critical when trying to beat that trap. The significance of this WILL cannot be fully expressed in words. For this reason I would like to bring to your attention, illustrations of people who have through tough times expressed their will to win. Through super action, they have in their own ways contributed to economy building or economic development and continue to do so.
Allow me to introduce to you Johan Nel-Umuntu Media CEO, Brian Matambo– Umuntu Media Country Manager (Zambia)-Editorial and relationship coach and Edson M. Chilala– founder of Change Management Associates and great believers are great achievers.
JOHAN NEL
Have you ever heard of Umuntu Media, izambia and inamibia? Let us meet Umuntu Media founder and CEO; thirty year old Johan Nel. Let us interview him and learn from his will of super action with respect to Umuntu Media.
Economy Building: Mr Nel, It is stated that Umuntu will change the way Africa communicates. How exactly will you go about this?
Johan Nel: Currently, Information in Africa is available in a very disseminated way. Let us take Namibia for an example. If you are living in Namibia and needed to figure out what to do over the weekend, your best bet would be to constantly stay tuned into the radio or try your luck with the local television station. There is no one stop portal where you can find local news, local information, connect with the local community or stay informed online. There are pockets of information available online but not presented in a world class web 2.0 manner. Changing access to information and making sharing and communicating easier for locals in 19 African countries is changing the way Africa will communicate…we wanted to solve everyday problems with communication, access to information and connection between peers.
Economy Building: Have the nineteen African Countries been selected based on any specific market research? Could you provide any statistics on the state of online media in some of these countries?
Johan Nel: Our core selection process is based on Internet growth, Internet penetration, number of internet users and competition in the market. If you combine the internet users in these countries you would sit with a base of 93,227,200 internet users. Our thinking into going into a country like Zambia for example; with an internet population of only 816,700 [instead of South Africa’s saturated market with an internet base of 5,300,000] users is to build something unique to fill a gap in the market, drive it hard in terms of marketing and local flavour and then hopefully be able to gain the majority of readers in that country.
Commenting on what makes Umuntu sites different and hence better than similar and well established competitor’s services, Nel said, “… It is a news portal built on amazing technologies with Jobs, dating, classifieds, [information on] where to stay, where to eat, events etc. But it means more than the components, it is a sign of change, it’s a sign of investment in their [user’s] country.”
Nel stated that they took what has been working over the past fifteen years in the developed world to come up with some direction for Umuntu.
A few years ago, it was uncommon for Africans to engage in internet marketing. Let alone for an African company to offer content to an African audience. However, with Umuntu Media, such an assertion may become history soon. The will of super action indeed.
BRIAN MATAMBO
Brian says that when he started out in his entrepreneurship dream and journey, he never knew what kind of obstacles existed. All he had was the belief that he would make it. Brian further adds that he has an ambitious belief that Africa will make it as a first world continent. His justification for this statement is food for thought. He says that, “…when people begin to think with a first world mentality, their world becomes first world.” This; he adds, is the spirit with which he approaches business, coaching and work.
On being asked what the will of super action entails for him, Brian had this to say;
For me, it has been the battle of the mind and anything I have done; I have done to establish victory in the mind. I have had to develop a mental stamina that refuses to go out without winning. I face the same limitations that are common to everyone. But I think attitude is important to survive the atrocious and unfriendly circumstances that this world presents us at times…Since I completed my secondary education I have fought many mental wars to develop a positive attitude, a good self esteem, self belief, consistency and many other virtues. But the battle is not over because I must win several more.
What would be the best closing remark on Brian’s will of super action? His own words would pretty much sum up everything and give the rest of us something to think about. Brian says;
…success is a way of thinking. By surrounding yourself with success content from success oriented people, that is how you begin to develop a success mentality and become successful. Africa is being changed by people who just have a different way of thinking. And that is what Africa has been missing-a different way of thinking.
EDSON M. CHILALA
Another person who’s will of super action is inspirational is Change Management Associates and Great believers are great achievers founder, Edson Chilala. For most, he is a public speaker. For others, he is a calm, collected and very innovative person. Seeing is believing. Therefore, read more from him here.
In the series on attitude, we have looked at various attributes that can help align people’s actions towards a positive attitude for economic development. Some examples have been given of people who are contributing to economic development through their will of super action. With all that having been said, the least that can be done is to urge everyone to go out there and contribute to economic development. Economic development starts with you. Do it with your will of super action.
Do you have a success story that you would want to be shared here? Do you have any queries? Email: byrnek09 (at) gmail (dot) com
Economy Building: Development in prospect.